January 5, 2012
You're Welcome, America
Linkage:
Like tens of millions of Americans, I have paid money to see Mission: Impossible, which made $130 million in the last two weeks, and I have not paid any money to see Young Adult, which has made less than $10 million over the same span. Nobody is surprised or impressed by the discrepancy. The real question is: If demand is supposed to move prices, why isn't seeing Young Adult much cheaper than seeing Mission: Impossible?
Senior rates and matinee discounts exist, but movie theaters don't offer different prices for different films showing at the same time. "Since the early 1970s, at any given movie theater, one price has been charged for all movies, seven days a week, 365 days a year," Barak Y. Orbach and Liran Einav begin in their research paper that looks at pricing strategies for movie theaters. This practice -- known, wonkily, as uniform pricing -- isn't specific to movies. It's true for sports, where I pay the same price for a football ticket whether the Redskins are playing the New England Patriots or the St. Louis Rams. It's also true for music. The fact that Katy Perry is likely to outsell Gilbert & Sullivan this year doesn't make "Last Friday Night" any cheaper than "I Am the Very Model of a Modern Major General."
But it's something of a mystery to Orbach and Einav that studios and theaters, so notoriously canny about finding profits, never experiment with higher prices to capture more money from inevitable blockbusters -- or with lower prices to fill up empty seats.
To make successful movies more expensive, you have to know what movies are going to be successful. That's not as hard as it sounds.
Senior rates and matinee discounts exist, but movie theaters don't offer different prices for different films showing at the same time. "Since the early 1970s, at any given movie theater, one price has been charged for all movies, seven days a week, 365 days a year," Barak Y. Orbach and Liran Einav begin in their research paper that looks at pricing strategies for movie theaters. This practice -- known, wonkily, as uniform pricing -- isn't specific to movies. It's true for sports, where I pay the same price for a football ticket whether the Redskins are playing the New England Patriots or the St. Louis Rams. It's also true for music. The fact that Katy Perry is likely to outsell Gilbert & Sullivan this year doesn't make "Last Friday Night" any cheaper than "I Am the Very Model of a Modern Major General."
But it's something of a mystery to Orbach and Einav that studios and theaters, so notoriously canny about finding profits, never experiment with higher prices to capture more money from inevitable blockbusters -- or with lower prices to fill up empty seats.
To make successful movies more expensive, you have to know what movies are going to be successful. That's not as hard as it sounds.
Level Up: What Kind Of Gamer Are You? Part 1
Hello Giggles - Michele Morrow
Hello Giggles - Michele Morrow
However, the more “epic” the game, the more demanding the game became for the player. It wasn’t just “save the princess” or “avoid ghosts/eat pellets” anymore. It became crazy controllers, tons of buttons, graphic cards, macros, gamertags, avatars, super violence and misogyny (I’m lookin’ at you, Grand Theft Auto). Although video game sales have soared in the last decade, the audiences of these titles have become too narrowed and specialized.
However, with the recent advent of Nintendo’s Wii and the accessibility of mobile games like Angry Birds, casual and nostalgic gamers have been brought back into the fold. We’re finally re-examining what it means to be a “gamer”.
Best Comics of 2011
NPR Monkee See
NPR Monkee See
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